PROJECT 03
BRAND
HOW WE DID IT
Bhangra Blends sits in an interesting spot — sophisticated but playful — so the content had to flex both ways. With our Young Chaos creators already aligned on the brand, the focus was efficiency: maximum usable output, minimum production overhead.
LIVE BRIEF
CLIENT
BHANGRA BLENDS
YEAR
2026
DURATION
2 SHOOTS
CATEGORY
DRINKS BRAND
BRIEF
Bhangra Blends needed a full content set that showed each can on its own merits, worked together as a range, and felt native to social. Specifics: strong individual product shots, a hero shot with all four drinks, a cocktails grouping, a mocktails grouping, and lifestyle imagery that felt natural rather than staged.
APPROACH
We planned the shoot around how the assets would actually be used, not just the shot list. Hero stills sized for product pages and out-of-home, lifestyle frames cut for Instagram and TikTok-native ratios, and grouping shots built to slot into future seasonal campaigns. Every angle was mapped to a platform before the camera came out.
SOLUTION
A full content bank delivered in a single production day — studio-style product photography of each can, a four-drink hero shot, dedicated cocktail and mocktail groupings, natural-light lifestyle imagery, short-form video cut-downs for Reels and TikTok, and supporting design assets. One shoot, months of usable content.
OUTCOME
The content delivered 850,000 views across social, an 8% lift in sales and a 2.3% conversion rate — while bringing customer acquisition cost down by 12%. One shoot, months of performance: visibility, engagement and a measurable commercial return for Bhangra Blends.
850K VIEWS
Reached thousands with high-impact awareness.
+8% SALES
Pre-orders exceeded expectations.
2.3% CONVERSION
Visitors became customers efficiently.
-12% CAC
Cost per acquisition dropped significantly.