PROJECT 02

STS

TILING CONTRACTOR

CLIENT

Solihull Tiling Specialists

YEAR

2024

DURATION

MULTIPLE

BRIEF

Reiss approached us to produce a series of reels built around his signature project — a high-end tiling job at Hill Helicopters. The aim was to showcase his specialist tiling service while making one thing clear above all: that his company is different, and that it cares. In a sector where most operators look and sound the same on social, he needed content that gave him a real point of difference.

APPROACH

We started by getting under the skin of his vision and translating it into something visual. The turning point came on site — drone footage of the full Hill Helicopters location reframed the entire production. What had been planned as detail-led ground footage became a much bigger, more cinematic story, with the scale of the site giving every close-up shot more weight. That contrast between sweeping aerials and craft-focused detail became the spine of the edit.

SOLUTION

We delivered four videos from a single production: one long-form film as Reiss's signature showcase asset, and three short-form cut-downs sized and paced for social. The long-form anchored the brand story; the short-form fed his channels with content that could be cycled, boosted and reused over time. consumers.

OUTCOME

The content drove 140,000 views in a single day across social and a 27% uplift in inbound calls over the two weeks that followed. The longer-term impact has been just as significant — Reiss is now averaging 11–14 additional calls per day on top of his previous baseline, turning four pieces of content into an ongoing pipeline for the business.

3.8M  VIEWS

Reached millions with high-impact awareness overall since video launch.

+35%

Leads

Exceeded expectations.

6.1% CONVERSION

Visitors became customers efficiently.

-22%  CAC

Cost per acquisition dropped significantly.

HOW WE DID IT

This wasn't a studio job — it was site-led from the start. Filming on location at Hill Helicopters meant working in real conditions, which is exactly what gave the footage its weight. We worked at two altitudes in parallel: ground-level coverage focused on the craft of the tiling itself, drone work pulling back to show the scale of where it sat. From a single production we built four assets — one long-form film as the centrepiece, three short-form cuts engineered for the rhythm of social.

One shoot, two perspectives, four pieces of content built to keep working long after the campaign.

STS